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Article #153: Combined Effort Equals Success

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In the past decades, as technology became they won't use it, even if in the long
more and more important and frequently run it facilitates the group work process
used in the commercial world, the shape and project management. Executive and
of our daily business processes have management staff should also provide
drastically changed. Companies have employees with benefits or incentives to
expanded, opened offices in various encourage groupware implementation and
locations around the world, outsourced usage. Researches have examined social
their work to cheaper countries and factors in the adoption of groupware
created remote or tele-working jobs. The tools and came to the conclusion that
colleague you work with or your project mandated use or executive measures seemed
manager might not be located in the to be necessary. These high-level
cubicle next to you, but several thousand mandates might be received with mixed
miles across the globe. responses, but groupware will be used.
This did not only change our business Besides the management, it is up to the
opportunities but also our work processes groupware designers who must find a way
and how projects are managed. Almost all to make sure the application is perceived
projects require cooperation between as useful for individuals even outside
various departments or multiple persons. the context of full group adoption. In
Employees traveling around in different many cases collaboration is at odds with
countries still need to access the company's corporate culture so
information and must be reachable by implementation will be disruptive and
their colleagues. A variety of technology therefore shifting the corporate culture
solutions have been utilized for this from being competitive to being
purpose, such as remote connections to cooperative is no a small undertaking and
the intranet, storing data on external will require changes at all levels of the
drives or e-mailing corporate data back organization.
and forth between employees in various The second hurdle that needs to be
locations. However, this was not the most considered when planning to implement
efficient way of data sharing or managing groupware is the potential lack of
projects. interoperability/compatibility. Many
In order to achieve an efficient groupware applications fail, because
cooperation, data sharing and anyone who wanted use the system
communication between various project efficiently needed to have the same
groups and locations had to be as technology in place, otherwise it would
productive as possible. For this purpose not work. A good example is instant
various groupware applications, also messaging (IM). The user can only use IM,
known as collaborative software have been when the other party is using the same
developed. Groupware are powerful system such as AOL IM or Yahoo. These
software applications that support new compatibility issues lead to general
ways of work by providing efficient tools wariness among customers, who in general
to solve "collaboration oriented" tasks. wait to see what standard emerges and
It allows a close and in most cases, which technology becomes the most
real-time cooperation and communication popular.
between several people on a single An alternative to groupware that allows
valuable business project from different similar functionalities and features has
locations. This technology also allows been and still is the intranet. Intranet
members to work on different but is a technology that has been used by
correlated tasks, share documents, corporations for a much longer time than
information, and data by allowing them to groupware and is focused on a less formal
essentially work on the same page at the communication and the distribution of
same time, without creating duplicate relatively unstructured information.
ideas and work. Many extra groupware Files and data uploaded to an intranet
features include group calendars that are are not very well structured, the search
used to schedule videoconferencing capabilities might be limited and
meetings, multi-player games using live tracking of document changes is not as
video and chat to communicate, newsgroup efficient as groupware solutions. In
discussions as well as document change addition to that it is very hard to
tracking to allow for easy identification manage "simultaneous" work, as such
of who is working on the latest revision extensive collaboration features are not
of the project. very supported. The loose structure of
With these new technological advances and the intranet allows to stimulate the
Computer Supported Cooperative Work creative use of corporate communications
(CSCW) environments such as Lotus Notes and the diffusion of knowledge. But at
and Microsoft Exchange it allows for the same time they are not designed to
tasks and business processes to get done facilitate the management of data,
more efficiently and faster by using all documents, and document-centered
required human resources, even when not transactions within a distributed
in the same location. The advantages of a environment as groupware solutions do.
groupware system in comparison to a In addition to that, groupware
single user system are mainly when applications obey strict rules and
working in a project environment where produce precise types of results. But an
communication is essential between intranet application, must allow for
collaborators. Groupware allows for and "accidental encounters and unpredictable
facilitates a much faster and clearer outcomes". Accordingly, the application
communication where it would not development tools associated with
otherwise be possible and is built so groupware are tightly integrated with the
that every single user can benefit from product itself and seem to be highly
the advantages of groupware, by allowing developed than those used with intranets.
for multiple perspectives, expertise and Intranet tools are typically generic,
assistance with group solving. Project open, and unfocused.
managers and executives can generate There certainly are enough advantages as
various reports for tracking and well as disadvantages when implementing
monitoring the status of business groupware solutions, but at the same
projects, resources, and departments. At time, our constant technology development
the same time business project managers is taking away the location barriers,
can use the robust benefits of groupware which allow us to work in much larger
to increase revenue, reduce meeting dimensions and without boundaries. In
times, boost customer satisfaction and order to maintain the technological
minimize operational costs. advantages we have and use them
Although there seem to be only benefits efficiently for business opportunities,
in groupware, the probably two biggest corporations are forced to implement
hurdles with implementing it is the systems that allow an easy, fast and
failure of achieving the critical mass of efficient way in getting the work done,
users and the lack interoperability or staying in touch with employees, business
compatibility of systems. When planning partners and contractors all over the
to implement groupware successfully, it world. Keep corporations more organized
means achieving the critical mass of and unified in this global business
users. Typically a groupware system will environment is one of the biggest tasks
not suceed unless most or all of the managers have to face and only groupware
target group is willing to use it and systems provide a solution to this
adopt the system. In contrast, a single dilemma. A solution that allows employees
user application can be sucesfull even if to collaborate on information, ideas, and
only a small portion of the target group many other facets of their work and allow
adopts it (Brink, 1998). A difficult task them to be more effective, productive,
which IT managers as well as executive and organized. Much research has been
staff need to face is convincing people done and shown that if efforts of each
to use groupware. This can only be done individual in an organization are
by providing the required training to combined, the greater the achievements
make people comfortable using it. If will be and the more success the
people don't feel comfortable with the organization will have in the long run.
system or do not see a benefit in it,






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