| You will have to do a lot of things in the | | | | You must also test your brand and the |
| internet marketing business, but you must | | | | positioning of the elements in your website. |
| also take your sweet time to test. Testing is | | | | Has a focus on a certain element improve the |
| not a one-time thing. It must be done on a | | | | viewability of your page? Did it have more |
| regular basis. How do you make sure that you | | | | response from your prospects? A good way of |
| are doing the right thing and getting the | | | | testing how you are faring is checking how |
| right improvements? You test it. | | | | you are doing as compared to your competitors |
| | | | in your target market. |
| Having the ability to consistently test | | | | |
| whatever change you introduce to your website | | | | You must be willing to reinvent for a set |
| renders you the power of being able to | | | | period of time and check for results. Apply |
| compare different techniques. See and decide | | | | which gained the best results, but don't |
| which works best for you. If you are really | | | | forget to take into consideration other |
| bent on succeeding, you must be open to the | | | | factors. The biggest mistake to do when |
| changes you may have to make frequently as a | | | | testing is to isolate your system amidst a |
| result of your various testings in your | | | | host of other factors that may have |
| websites. | | | | contributed to the feedback you received. |
| | | | |
| While there are tried and tested techniques | | | | Viability of Your Offers |
| for you to follow, coming up with your own | | | | |
| style is probably one of the best things you | | | | Your offers must also be tested. Did it bring |
| can have as an Internet marketer. | | | | in more buyers or did it get ignored? You |
| | | | must be able to check which of your buyers |
| There are many things to test in your | | | | for the time frame your specified came as a |
| website, especially if you are just starting | | | | result of your offers. Be it a discount, or |
| out in the business. Here are a few things | | | | an all in one package, you must be able to |
| that may demand your testing skills as an | | | | test whether it worked or not for your |
| internet marketer. | | | | prospects. |
| | | | |
| Squeeze Page | | | | Frequency |
| | | | |
| You must test your squeeze page, if you do | | | | Frequency plays a big role especially when |
| have on in your website. Squeeze pages are | | | | you are following up on your prospects. How |
| quite useful in getting desired information | | | | often must you follow up? Will you try weekly |
| from your prospects. So you must always test | | | | or once every few days? Test which works. Be |
| how efficient your squeeze page is, and be | | | | open for specific feedbacks from your |
| willing to make the necessary changes to it | | | | prospects. |
| should there emerge to be a better way of | | | | |
| presenting yourself in your squeeze page. | | | | Encourage your prospects to give you feedback |
| | | | with your frequency of keeping in touch with |
| Brand and Positioning | | | | them, as well as other factors that you can |
| | | | modify to suit them better. |