| Day 1 - What Are Affiliate Programs?
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| | with the status quo. Even if you endured
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| Welcome to the wide world of affiliate
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| | hours sweat producing research to find
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| marketing!
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| | your target keywords,keep on searching
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| Affiliate marketing (sometimes called
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| | out new ones and adding them to your
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| referral marketing) is based business
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| | list.
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| people.
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| | #2: Become Obsessed with Testing and
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| So, what is an affiliate and what does he
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| | Tracking
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| or she do?
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| | If you aren\'t testing and tracking
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| The affiliate marketer acts as a middle
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| | absolutely everything - and I mean
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| man between merchant and consumer, but
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| | everything from your keywords, your ppc
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| without adding anything to the
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| | ads, your web site copy and anything else
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| consumer\'s cost.
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| | you can think of to test/track, the odds
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| Affiliates do not mark up or resell
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| | are stacked against you.
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| products.
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| | Successful affiliates are maniacal about
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| Instead, the affiliate educates and
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| | testing and tracking every detail of
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| directs the consumer to a product, and he
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| | their campaigns. They are details
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| receives a percentage of the sale in
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| | oriented and use all of their collected
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| commission from the merchant.
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| | data to refine their entire system on a
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| The affiliate acts as an independent lead
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| | day to day basis.
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| generator for the merchant by bringing in
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| | #3: Innovate and Update Constantly
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| new customers.
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| | Keep your approach fresh by testing new
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| This is a win-win situation for both the
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| | conversion tactics. If you rely on PPC
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| affiliate and the merchant.
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| | engines for advertising, start throwing
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| The affiliate can reap a full-time income
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| | in e-zine advertising into the mix. If
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| marketing a whole suite of products that
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| | that doesn\'t produce the desired
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| he does not own. He doesn\'t pay for
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| | results, investigate banner ads,
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| product creation, doesn\'t have to ship
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| | classified ads, message boards, offline
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| anything and doesn\'t deal with customer
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| | media and anything else you can think of
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| serviceissues or returns. The merchant
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| | to get your message across.
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| benefits from the influx of new
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| | Don\'t rely on one conversion channel. If
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| customers, the boatloads of cheap traffic
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| | you send your prospects direct to the
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| and low cost advertising. Merchants
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| | merchant, change up your campaign and
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| gettheir product and their brand in front
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| | start sending leads to yourown web site
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| of thousands of potential buyers without
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| | and start collecting email addresses.
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| paying a dime until someone makes a
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| | Experiment with your content and your web
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| purchase.
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| | copy. Try out different link headlines.
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| It is truly a pay for performance
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| | Never settlefor the familiar. Tweak
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| arrangement.
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| | everything until you\'ve squeezed the
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| Day 2 - Choosing an Affiliate Program
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| | maximum conversion power out of it.
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| Before you begin your venture into
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| | #4: Pay Attention to the Industry and
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| affiliate marketing, it is necessary to
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| | Communicate with Other Affiliates
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| choose the right program for you. There
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| | The world of affiliate marketing changes
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| are almost as many programs out there as
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| | every day. There is always a new tactic
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| there are products! When you first start
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| | to implement, a change in the rules at
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| out, it\'s easy to go overboard signing
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| | one advertising service or another, a
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| up to as many programs as possible, but
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| | serious technology failure at one of your
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| this isn\'t the right way to go about it.
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| | merchant\'s sites and so on.
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| First, you need to decide on a area of
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| | Even though affiliate marketers are
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| particular interest to you. What products
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| | rabidly competitive group, they are also
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| do you know the most about and think you
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| | quite helpful and willing to trade
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| could do the best job of selling?
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| | information and tips with one another.
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| Once you identify your specialty, you
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| | You should bookmark the following sites
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| begin by sorting through the available
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| | and make a point of visiting them weekly
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| merchants and examine the structure of
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| | if not daily:
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| their affiliate programs.
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| | Day 5 - The Importance of Building a List
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| Key areas to investigate:
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| | Out of all the possible approaches to
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| 1. When and how do you get paid?
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| | affiliate marketing, lead capture and
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| Find out whether the program pays you
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| | list building represents the smartest and
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| weekly, bi-monthly, monthly, etc. Most
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| | most effective option.
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| programs have a minimum payout amount,
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| | Why?
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| meaning that you don\'t receive your
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| | A lost visitor is a lost sale. A lost
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| commissions until hitting a minimum
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| | visitor is the loss of potential repeat
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| number of sales for the pay period.
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| | sales. Think of it this way: you\'re
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| You\'ll also want to find out whether the
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| | putting time and money into your
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| programs pays you via check, direct
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| | advertising. If you aren\'t capturing
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| deposit, Pay Pal or any combination of
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| | your visitor\'s email addresses,you\'re
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| the three. With our
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| | basically throwing all of that traffic
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| PushButtonHealthGuide.com, we are linked
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| | right down the drain.
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| to clickbank.com, you will be rest
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| | When you capture your visitors to your
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| assured that you will be paid accordingly
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| | list, you open a whole new world of
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| twice a month.
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| | profit opportunities - not just for the
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| 2. How much do you make per sale?
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| | short term, but for the long term as
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| Remember you\'ll be investing your own
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| | well.
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| money into advertising and other expenses
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| | The Benefits of List Marketing
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| to promote these programs. Therefore, you
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| | You can educate your prospects. This will
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| should seek programs which reward their
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| | increase your conversion rate by giving
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| affiliates well. You\'ll also want to
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| | you the opportunity to turn hesitant
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| seek out high-value products. A fifty to
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| | prospects into enthusiastic customers.
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| sixty percent commission on a $100
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| | You can market to your prospects over and
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| product is very good, but it\'s not so
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| | over again. Your long term profit
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| hot if you\'re promoting a $15 product.
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| | potential exists in repeat sales. Never
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| At the time of writing, we offer 75% of
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| | work for just one sale.
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| commission to our affiliate, which is the
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| | You can double your return on investment
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| highest by the industry standard.
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| | while lowering your advertising costs.
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| 3. Is the program managed well? Is this a
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| | Once you\'ve got a list in place, you
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| reputable company? Larger companies
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| | don\'t have to limit your offerings to
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| usually have affiliate managers devoted
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| | just affiliate product. You can bring in
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| to maintaining contactwith their
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| | any additional, related products of
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| affiliates. Even if you go with a smaller
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| | interest to your list and make sales
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| outfit, they should at least offer clear
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| | immediately without going through the
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| contact information. You might want to
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| | same advertising process all over again.
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| try e-mailing them at their contact
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| | Can you see the benefits yet? Why spend
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| address to see how fast they respond to
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| | money over and over again sending people
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| you. Mismanaged programs are, at best, a
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| | to the same page and hoping for a sale,
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| sign of disorganization and, at worst,
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| | when you can capture them to your list
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| could indicate a company in trouble.
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| | and have full control over the conversion
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| The last thing you want is to be sitting
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| | process?
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| on a grand worth of hard earned
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| | Any other approach leaves you at the
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| commissions and see the merchant go out
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| | mercy of the merchant\'s web copy and the
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| of business before paying you.
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| | customer\'s mindset at first contact.
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| Keeping these factors in mind, here are
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| | You\'ve got to lure your prospects in and
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| some great places to seek out products
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| | expose them your message multiple times.
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| you can promote: uses)
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| | This will save you so much time and money
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| Commission Junction (CJ) and Linkshare
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| | you\'ll wonder why you ever did it any
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| provide affiliate hubs for major brand
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| | other way.
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| corporations and mid-sized businesses.
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| | Day 6 - Advanced Topics
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| Their focus is generally on tangible
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| | We\'ve come to the last day of the
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| products and services. Clickbank is the
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| | course, and it\'s time to tie up the
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| leading source online for affiliates of
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| | loose ends and cover some advanced
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| information products like e-books,
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| | topics.
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| software and membership sites.
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| | As you know by now, affiliate marketing
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| Day 3 - Five Approaches to Affiliate
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| | can be incredibly rewarding when done
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| Marketing
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| | properly. There are also a lot of
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| As a new affiliate, one of the first
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| | pitfalls you need to watch out for as
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| things you\'ll want to know where and how
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| | well. One of these is merchant fraud.
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| to promote your affiliate link. Today
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| | Merchant fraud, unfortunately, does
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| we\'ll cover several options and discuss
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| | happen. Merchants can use any number of
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| the merits of each method.
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| | clever tactics to cheat you out of your
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| 1. Direct Links via PPC Advertising If
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| | commission. One of these methods is to
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| you use PPC advertising, you can embed
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| | offer multiple payment options to
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| your affiliate to thead and send the
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| | customers without linking each oneto
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| prospect directly to the merchant\'s
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| | their affiliate tracking software. For
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| site. This is a really lazy to do things,
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| | example, let\'s say that a merchant
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| though. You might make a few sales, but
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| | offers credit payments, payment via
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| it\'s far better to approach the process
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| | Paypal and payment via check to the
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| as outlined in tactic
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| | customer.
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| 2. Linking to Your Site via PPC
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| | The merchant tracks your affiliate ID up
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| Advertising
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| | to the point of sale and credits you if
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| Place ads for your target keywords and
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| | the customer chooses to pay via credit
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| direct the prospects to greet them with
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| | card through the merchant\'s main payment
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| an invitation to subscribe to your
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| | gateway. However, if the customer chooses
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| newsletter. Once you\'ve collected a
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| | Paypal or check, youraffiliate ID is
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| prospect\'s email address, they are yours
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| | immediately tossed.
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| to market to on a repeat basis.
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| | The only way around this clever trick is
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| 3. Build Content Focused Sites
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| | an exercise of caution on your part. When
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| This approach aims for long term traffic
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| | you evaluate a potential affiliate
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| through search engine optimization.
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| | program, check to see how many payment
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| You\'ll need to publish content related
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| | methods the merchant offers. Secondly,
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| to the type of product you\'re trying to
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| | after you sign up for an account, examine
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| sell. Searchers will be drawn in by
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| | you referral links. In fact, if you have
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| informative articles. You\'re affiliate
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| | the budget to spare, follow your own link
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| links will be sprinkled discreetly across
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| | and choose one of the alternate payment
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| the site.
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| | options and purchase a product. Did you
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| 4. Advertise in E-Zines
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| | get credit for that sale? Great! If you
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| This is a good method to use if you can
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| | didn\'t receive credit, though, it\'s
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| find targeted lists for your product.
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| | time to can that merchant and move on to
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| E-zine ads can be purchased in most
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| | more ethical waters.
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| cases, and in other cases you can snatch
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| | Here\'s another \'advanced\' tip to
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| them up for free by bartering with the
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| | consider: use affiliate networks like
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| list owner.
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| | Commission Junction to evaluate potential
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| 5. Purchase text link or banner
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| | merchants. Joining programs via a network
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| advertising on high traffic sites. This
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| | is often a better choice than signing up
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| type of advertising isn\'t quite as
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| | at individual, non-networked sites. The
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| popular as it used to be. It is most
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| | reason is simple: membership in an
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| effective when you can find high traffic
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| | affiliate network imposes
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| sites for smaller niche subjects. These
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| | stricterstandards on merchant behavior.
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| sites tend to focus heavily on content
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| | You also have access to a wealth of data
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| and runonly a handful of ads on site.
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| | on the overall performance of other
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| Space is limited and rates are likely to
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| | affiliates in that merchant\'s program.
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| be at a premium.
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| | Last but not least, you need to focus on
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| Day 4 - Beating the Odds
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| | building trust among potential customers.
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| This will be a cold, hard dose of truth,
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| | If your merchant site doesn\'t do a very
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| but you need to know the facts. The
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| | good job of this, then send your visitors
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| majority of people who go into affiliate
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| | to your web site. Make it clear what
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| marketing fail to break even. Some people
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| | products and/or information you have to
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| will earn thousands in this business,
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| | offer.
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| while others will struggle to generate
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| | Also, be vigilant about posting your
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| even a few hundred in sales per month.
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| | contact information in a prominent place.
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| Affiliate marketing is very competitive
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| | Anonymity might be fun in a chat room,
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| and cut-throat. You\'ve got to stay on
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| | but it turns off consumers very quickly.
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| your toes to win in this game. While I
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| | For an extra advantage, consider having
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| can\'t guarantee your success, I can
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| | your site evaluated net cop programs like
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| provide you with some fundamental
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| | the one at and get your site listed in
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| knowledge that just might help you beat
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| | the online section of the Better Business
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| the odds. Get ready to learn how to play
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| | Bureau\'s web site.
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| hardball with the super affiliates.
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| | Day 7 - Let\'s Work On it!
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| #1: Never Stop Searching for Profitable
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| | Now you are fully equipped, let\'s do
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| Keywords
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| | some work today and rake in profits
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| Successful affiliates are never satisfied
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| | together!
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