| There was a time when people sold things through | | | | about your business and history, one with your |
| classified ads in the local newspaper and used the | | | | guarantees, and one with testimonials. All of these |
| yellow pages to find a business or service. Today, | | | | can very easily be customized for your service |
| the free craigslist service has all but replaced | | | | business. |
| classifieds, and the printed yellow pages are shrinking. | | | | What sets this kind of specialized plumbing website |
| If people need something these days they are | | | | template apart is that it comes with a wealth of |
| searching online. And when they find what they are | | | | information your current and potential customers are |
| looking for, that business or service better have a | | | | interested in. How do you pick a water heater? How |
| website. Which means that if you're a plumber and | | | | do water meters work? Why should you use a tank |
| have your own business, you need a plumbing | | | | wrap? All of this information can be found on Google, |
| website. | | | | of course, but consumers will really appreciate finding |
| The problem is that plumbers and backflow testers | | | | it all in one place - on your website. Add to that |
| are a) too busy doing their work and running their | | | | consumer tips on a wide variety of plumbing issues |
| business to play around with website development, | | | | and problems and all of this combines to make your |
| and b) most do not have the expertise to create a | | | | site interesting and businesslike, and thus more likely |
| good, informative website as a local marketing tool. | | | | to attract customers. |
| So what do you do as a plumber or backflow tester | | | | But design is only one part of running a website. |
| who needs a site? You can, of course, pay someone | | | | Finding a good host is the other part, and often the |
| to develop one for you and then set it up. If you | | | | most difficult one. Well, there are places that design |
| choose this route, costs can add up quickly and you | | | | industry-specific websites and also offer hosting in a |
| may not necessarily get a good plumbing website. | | | | one-stop deal. Which means that the folks who host |
| Web developers, after all, are not plumbers. | | | | your website also know about your business. It |
| The solution is to go with a place that specializes in | | | | doesn't get any better than that. |
| websites for plumbers. They have designed website | | | | Actually, it does. When such a service provider also |
| templates specifically for plumbers and backflow | | | | includes state-of-the-art tools into your website, like |
| testers. All you have to do is select from a variety | | | | attention-grabbing "page peelers," "Quick Contact" so |
| of different styles and colors and then personalize | | | | customers can contact you via email, cell phone call |
| the site with your own name and data. Unlike generic | | | | or text message in case of an emergency, "Site Pal," |
| website templates you can buy and download, these | | | | which uses a talking head to interact with customers, |
| websites already include all the sections and areas a | | | | and so on. It all adds up to a better, more |
| good plumbing website should include. There's a page | | | | professional plumbing website as a marketing tool for |
| on plumbing services including special offers, one | | | | your business. |