The Top Trends At The Consumer Electronics Show

Here are our observations about the top trends atsophistication of a normal laptop and a smartphone.
the Consumer Electronics Show in Las Vegas. WeAt the same time, you could see this as a blow for
spent five days there checking out the gadgets,native apps over the "net" part of netbooks, since
parties, and press conferences. Check out how wellnetbooks are supposed to be all about accessing the
these trends match up against our predictions fromweb, not downloading applications. Google has been
before the show.the most vocal about this, declaring that "all apps are
Information from:web apps" in its forthcoming netbook operating
system, Chrome OS.
3-D TV in the home. Some years, it's hard to figureThe vision isn't limited to netbooks, but encompasses
out the trends at CES. This year, it was easyTVs, PCs, and other devices too. Samsung, in
because every big company talked about viewing 3-Dparticular, promoted its apps' cross-device capabilities.
movies, TV shows and games in the living room.It's not about TV apps, or phone apps. It's about
Blame it on Avatar. The advocates include LGapps that work across all devices, storing your
Electronics, Toshiba, Samsung, Sharp, Panasonic,activity so that your behavior on one device carries
Sony, Intel, and Nvidia. Some of the companies gaveover the others. As companies release new gadgets
30 percent of their press conference airtime to 3-D.(see the tablet trend above) and old devices get
Nvidia had the best 3-D viewable images (as far asweb connected (see the TV trend below), these
we saw) on a racing game. That's because personalkinds of cross-device features will become more
computers can use the best dedicated 3-D graphicscrucial.
hardware, making for more realism. Both Panasonic
and Samsung unveiled a whole ecosystem ofNew user interfaces abound. Ever since the iPhone
products from glasses to 3-D ready TVs.and the Nintendo Wii debuted, the tech industry has
been experimenting with new ways to control
Last year, the 3-D craze was just getting started.devices. Touchscreens have infiltrated lots of
But the billion-dollar box office revenues of Avatarproducts, from Microsoft's pricey Surface tables to
made made all of the difference. The movie's 3-Deveryday cell phones. At the show, Motorola debuted
experience is truly immersive, not formulaic. Anotherits Backflip phone with a touch surface in the back of
50 3-D movies will be released in 2010. Moviea phone, allowing you to control the screen without
theaters love them because they give people aobstructing your view of it. The iPhone's
reason to come to the theater, and because theyaccelerometers introduced the intuitive shake or tilt
can't be pirated. But TV vendors love it because itfunctions that add more nuance to your controls.
will give consumers a reason to go back to stores,Synaptics, meanwhile, showed what is possible by
even after they've already bought their high-definitioncombining touch with other controls in its and Fuse
screens.and Scrybe demos. This should be quite useful for
As good as this sounds, we're not sure it's going tofuture phones and tablets.
be as big as HD TV itself. There are still lots ofGesture controls are also taking a leap forward.
skeptics out there who won't watch in 3-D becauseMicrosoft said it would launch Project Natal, which has
it gives them a headache. They're not likely to paycamera-based sensors that can detect your full body
extra for it. And it could be some time still before allmovements, for the Xbox 360 in the fall of 2010.
of the 3-D ecosystem — with content, cameras,Sony was strangely silent about its rival technology
TVs, and glasses — are available in a lot of homes.debuting this spring. But companies such as
We don't expect every movie to be as good asGestureTek, Canesta and others showed off their
Avatar, either. Samsung and Sharp may be able toown technologies for controlling TVs or other gear
boost the market some because they havewith gestures. It remains to be seen how well users
technologies that can convert 2-D programs to 3-Dwill warm to these new control schemes, and how
on the fly. But 3-D is at least off to a good start insoon software takes advantage of it.
2010 and it will trickle down from the theaters to
homes in due time.Mobile TV gets competitive. Qualcomm has invested
hundreds of millions of dollars into its FloTV business.
Tablets by the dozen. Apple is expected to launch aThe company has acquired the spectrum it needs to
tablet computer at the end of the month. Butbroadcast mobile digital TV programming wirelessly to
everyone at CES wanted to show off their own coolcell phones (including the iPhone) and its own FloTV
designs first so that they won't look like copycats.handheld player. But now it has some competition
Microsoft chief executive Steve Ballmer showed offfrom the Open Mobile Video Coaltion, which has
three tablets in his keynote, includingpassed a Mobile Digital TV standard. New devices
Hewlett-Packard's tablet. But HP was very light onbased on the standard were shown at CES, but the
details, perhaps because it wants to wait to seebattery life and usefulness are still lacking. While
what Apple launches. Most tablet makers would beQualcomm has a national network with a wide
wise to do the same. But the foundations were allvariety of programming, the Open Mobile group can
there at CES: touchscreens, swipe controls, contentso far only produce local digital TV programming in 30
such as eBooks, and chips from companies such ascities. The Open Mobile group offers the service for
Intel, Qualcomm, Broadcom and Marvell. Tablets havefree, while Qualcomm charges a subscription. Unlike
been around for a while, but the new ones should bethe other trends, this one is still emerging and was
much more responsive to touch commands. Of all ofevident in just a handful of booths. Like digital TV, it
those who have models in the works, HP will likely bemay take a long time to evolve. But consumers will
the best challenger to Apple, says Richard Doherty,probably watch TV on their handhelds, when it
analyst at the Envisioneering Group. That's becausecomes in crystal clear video and has enough content.
HP has decades of experience with touchscreens,A proof point is Telegent, whose chips provide
has a lot of TouchSmart computers already in theanalog TV programming for cell phones around the
market, and has a big collection of touchscreenworld. Telegent is lining up an initial public offering on
patents as well. We only wish we saw more of it inthe strength of its international business. If analog TV
action.can take off, then it probably means there will be
New devices may bring e-books to the masses. Itdemand for mobile digital TV.
looks like both device-makers and publishers are
expecting books to be a major part of the contentCars get smarter. Ford has seen a great deal of
on those tablets. After all, Microsoft's Ballmer showedsuccess with its Sync voice-controlled car electronics
off the HP tablet's touchscreen by accessing ansystem. In surveys, 32 percent of buyers said Sync
Amazon Kindle application and flipping through a fewwas important or critical in their decisions to buy a
pages of the bestselling novel Twilight. Meanwhile,Ford vehicle. Ford hit its target of selling a million
Plastic Logic launched its Que e-book reader, which isvehicles with Sync last May. About 81 percent of
one of the most impressive-looking devices in itscustomers are satisfied with Sync and 77 percent
market (it had better be, since the device is alsowould recommend it. This week, Ford said that
substantially more expensive than Amazon's Kindle).developers can create apps that can run on Sync, it
With these devices, not to mention Apple set towill give users 3G or Wi-Fi access inside the car, and
announce its all-but-official tablet/e-book reader laterit has redesigned its dashboard to be electronics
this month, readers' embrace of e-books as afriendly. You can plug in your iPods, phones, memory
complement or even replacement for physical bookscards and other devices into the deck.
may ramp up dramatically in the next year. As thatNot every car is going to be so connected in the
happens, the question is whether e-book readers canfuture. But Ford's moves show that the car
compete against fully-fledged tablets. Are the readercompanies are finally moving to an annual cycle for
manufacturers in trouble? Will they have to makedriving new technology into their vehicles, instead of
their devices more tablet-like to compete?the usual five years. It's also heartening to hear that
Oh, and the shift may not be limited traditional bookswe're not all heading for a big pile-up. Ford says that
— a startup called Graphic.ly, which was alsoSync lets drivers choose a new song with voice
demonstrated on-stage at Ballmer's keynote, iscommands in 4.9 seconds, while it takes 30 seconds
developing a digital comic book reader and store.without it. The company is trying to minimize
Netbooks are getting more and more attractive.distractions for the driver even as it adds more stuff
These machines make perfect sense with theirfor you to do while you're driving. Ford was just one
smaller screens, low prices, and sole purpose ofexample of myriad other car-related announcements
cruising the web. But the first generation of netbooksat CES.
that came out about 18 months ago had return ratesConnected TVs catch on. Web-connected TVs are
as high as 40 percent. They didn't play games,now proliferating through the model line-ups of
choked on a lot of web sites, and were generally aconsumer electronics companies. Last year, Yahoo
lousy consumer experience. Despite that, netbookslaunched its Widget Engine to enable TVs to display
are selling in the tens of millions and there wereweb sites on a TV using a remote control. Samsung,
dozens of new models at the show. Now, with theLG, Toshiba and Sony have all shipped TVs with the
newest generation of low-power technology, theWidget Engine. In 2009, sales of web-connected TVs
category is no longer just a bunch of hype. Therose 830 percent from a small base, according to the
machines can live up to their billing. The latest IntelConsumer Electronics Association. This year, growth
Atom chips give these $400 or so machines a lot ofis expected to be about 129 percent, and Yahoo
oomph to do tasks that once required full laptops.expects its Widget Engine will be on millions of TVs.
Toshiba's new Toshiba Mini NB 350 has an 11 hourThat gives the TVs access to thousands of web
battery life. HP's new Mini 5102 netbook has asites, ranging from Netflix to Pandora. Samsung,
touchscreen. About 33 million netbooks sold in 2009,which says it captured 75 percent of the
and that should grow 20 percent in 2010, accordingconnected-TV market in 2009, is adding an app store
to market researcher DisplaySearch. The categoryso that users will have more choice about what they
will get competition from smartbooks, which arecan access via the connected TVs.
hybrids of smart phones and netbooks, and perhapsGreen tech gadgets get real. Green technology is
e-book readers and tablets as well.moving from the sounds good, lip-service stage to
Everyone's jumping on the app store band wagon,real products. The big consumer electronics
and they're bringing plenty of devices. After Applecompanies halted their arms race of making bigger
found big success with its iPhone/iPod Touch Appand bigger flat-panel displays (although there was an
Store, other smartphone makers followed suit. Now84-inch TV on display in LG's booth). Instead, they
the model is moving to other devices, particularlytalked up the better energy efficiency of LED TVs
those netbooks we mentioned. Intel announcedand thinner sizes. Hewlett-Packard got rid of some
AppUp, which netbook makers can customize totoxic chemicals in its PCs and has switched to entirely
offer their own stores to customers. Samsungdegradeable packaging. About 20 companies displayed
announced its store too, which appears to usetheir wares in a green tech zone on the show floor.
AppUp technology. Netbooks seem like the obviousAnd most big TV makers had flat-panel displays in
next step for this model, since they sit between thetheir booths with wattage data.