| Copyright (c) 2007 JY Zhong | | | | and drive home the message you want to deliver. A |
| A properly designed web page will lead you halfway | | | | well-written sales letter will urge the customers to |
| to successful Internet marketing. There are many | | | | read on and convince them to opt in to your list or |
| free web design software programs available | | | | purchase your products. |
| online-FrontPage Express, PageBreeze, and | | | | If your site is comprised of a few pages, add a |
| CoffeeCup, just to mention a few. These freeware | | | | catalog function to your page to make searching |
| programs offer basic functions that are good for | | | | information systematic, direct, easy, and efficient. |
| beginners. You can upgrade to an advanced version | | | | Catalog buttons allow visitors to find the information |
| when you gain more experience. I will leave the | | | | they want without going through the entire web site |
| technical aspect of putting up a web page to the | | | | and make it more user-friendly. Always maintain |
| software expert. | | | | consistency of style throughout all the pages to give |
| Successful Internet marketing is attributed to a few | | | | a holistic feel. |
| important points about web page design, which are | | | | The speed of loading your web site and downloading |
| discussed below. | | | | information are important. Online customers who are |
| A successful web page usually uses a plain white | | | | used to speed lack the patience to wait for your |
| background. This is a common secret among | | | | web site to load or download. They will leave the site |
| successful Internet marketers. Look at Google and | | | | if it does not appear within the tolerable waiting time, |
| Yahoo. Their web pages are always plain and simple, | | | | usually about 10 seconds. Always beta test your site |
| with white background. This proven style is a | | | | before launching to identify and rectify problems. |
| shortcut to successful Internet marketing. | | | | Choose software and formats that offer faster |
| The look and content of your web site has to suit | | | | download speed. |
| your target customers. To win the loyalty and trust | | | | Finally, projecting a credible image is the most |
| of your visitors, you need to identify with them. A | | | | important aspect of successful Internet marketing. |
| trading site has to look professional, whereas a | | | | Include a privacy statement at the opt-in box to |
| hobby site targeting young people can be casual and | | | | offer comfort for readers to give you their email |
| fun, and a dating site should look romantic and loving. | | | | addresses and names. Use PayPal and ClickBank as |
| When the visitors feel comfortable with your site, | | | | payment modes to boost the credibility of your site |
| they will revisit frequently. | | | | and instill confidence in the customer during the |
| Keep navigation of the web site simple. Avoid putting | | | | purchase process. |
| irrelevant information or products on the same site; | | | | A web site that adopts the above simple suggestions |
| this will confuse and frustrate your visitors. You have | | | | will lead to successful Internet marketing in a short |
| less than 10 seconds to draw the interest of your | | | | time. |
| visitors before they decide to leave the site, | | | | JY Zhong is an Internet marketer who researches on |
| therefore you need to make full use of this precious | | | | successful Internet marketing strategies. Click here |
| golden 10 seconds to sell your product. Offer focus | | | | for more information on successful Internet |
| and in-depth information surrounding the main theme | | | | marketing and visit my blog. |
| of the site. Keep the title and first few lines relevant, | | | | |