| Having a web directory is becoming | | | | high PR without having to spend a penny. |
| increasingly popular these days. It can bring | | | | However you'll have to spend some time |
| many benefits such as delivering an increased | | | | submitting your website to all of these. They |
| amount of new visitors and providing a steady | | | | don't usually give you much traffic either as |
| income. Google, Yahoo and MSN contribute | | | | there is an over abundance of them on the |
| heavily to its algorithm. Many webmasters are | | | | internet. |
| attracted by the fact that they can get | | | | |
| traffic from such directories and would pay a | | | | 2) Reciprocal-Link directories require |
| small fee or put a reciprocal link to get | | | | placing a small link into the webmaster's |
| their website listed in these directories. | | | | website. This can be dangerous if the |
| These benefits will ultimately improve the | | | | directory has been black listed by Google. |
| promotion of the website. | | | | |
| | | | 3) Finally, Paid For Inclusion directories |
| Webmasters are also very interested with | | | | can deliver very good results as they usually |
| inbound links for improving their PR (Page | | | | give better PR and have more traffic than |
| Rank) with Google. A good PR gives better | | | | free directories. |
| position in Google's search engine results. | | | | |
| In theory the more quality inbound links you | | | | However, not all directories will give you |
| get, the higher your PR will go. Directories | | | | good results. Many use a redirect function |
| give a good solution for all webmasters. They | | | | for linking to your website. Your website |
| also prove to be a good addition to existing | | | | won't benefit from such links. You'll need a |
| web sites. | | | | static outgoing link from directories to gain |
| | | | weight with search engines. Many of the |
| We can differentiate 3 types of directories: | | | | directories do offer you deep-linking options |
| free, reciprocal-link and Pay for Inclusion | | | | which mean that they will allow you to submit |
| directories: | | | | more than one URL from your domain in order |
| | | | to get your internal pages more traffic and |
| 1) Free directories are by far the most | | | | ranking. |
| interesting for webmasters as they can give a | | | | |