| Executive summaryIts revenues made up US
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| | product which includes additional
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| $139($184) billion, assets equaled
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| | supporting services. Operations sector is
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| $62($82) billion, and the number of
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| | the heart of these changes that are made
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| employees reached more than 30,000 people
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| | by leading companies to improve their
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| in 20 countries around the world.While
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| | performance and increase customer
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| Enron Corporation was so highly praised
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| | base.The survival of commercial company
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| by the outside observers, internally it
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| | depends on ability of the organization to
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| had highly decentralized financial
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| | focus and shape its operational resources
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| control and decision-making structure,
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| | to meet the expectations of its
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| which made it practically impossible to
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| | stakeholders: customers, employees and
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| get coherent and clear view on
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| | shareholders, expressed in organizational
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| corporations' activities and operations.
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| | strategy (Russel, 1995) . Irrespective of
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| Of course, the problem was not
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| | economic sectors the company operates in,
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| exclusively due to poor managerial
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| | the ability of operations management of
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| performance, all the departments of the
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| | this company to fulfill those
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| corporation were involved in the ruining
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| | above-mentioned tasks depends on their
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| corporate ethical values and principles,
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| | understanding that it is necessary to
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| but executives and managers bear primary
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| | make trade-offs. They cannot avoid the
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| responsibility for the absence of
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| | situation of working under constraints
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| corporate culture, clear accountability
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| | and have to understand their capabilities
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| and transparence of the company. If
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| | and constraints to provide significant
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| operations management worked properly, in
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| | inputs into strategic decision-making
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| its full force, and if it was given
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| | process involving further resources of
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| possibility to work in such a way, there
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| | the organization.Operations managers in
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| could be a chance of escaping the
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| | the organizations are not empowered to
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| tragedy.Enron Corp brief historyEnron
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| | make strategic decisions, but they play
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| Corporation was one of the largest global
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| | important role in shaping the
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| energy, services and commodities company.
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| | organization's strategy and contribute to
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| Before it filed bankruptcy under chapter
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| | the strategic thinking ( Pasternack,
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| 11, it sold natural gas and electricity,
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| | Viscio, 1998). Operations managers should
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| delivered energy and other commodities
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| | be able to translate strategic aims and
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| such as bandwidth internet connection,
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| | objectives into clear operational
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| and provided risk management and
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| | objectives and actions and to implement,
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| financial services to the clients around
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| | design and improve the products of the
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| the world.Enron was based in Houston,
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| | company themselves and the processes of
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| Texas, and was founded in July 1985
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| | their delivery. They have to know how
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| (though company with Enron name emerged
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| | changes incorporated to external factors
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| still in 1930 (Swatz, Watkins, 2003)) by
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| | influence the operation and how changes
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| the merger of InterNorth of Omaha in
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| | in one aspect of the operating system
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| Nebraska, and Houston Natural Gas. Enron
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| | influence other aspects.Also, operations
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| Company quickly developed from merely
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| | managers need to know how technological
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| delivering energy to brokering energy
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| | changes impact organization's capability
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| futures contracts on deregulated energy
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| | of delivery, and to incorporate their
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| markets. In 1994, the company started to
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| | conclusions into strategic process
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| sell electricity, and in 1995, it entered
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| | (Peters, Waterman, 1982). Therefore, the
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| European energy market. By the middle
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| | heart of operations thinking includes the
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| 2001, Enron employed about 30,000 people
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| | ability to think dynamically and
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| globally (McLEan,
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| | systematically across time and space
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| Elkind,2003).Questionable accounting
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| | (Miller, 1998). Besides traditional tasks
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| methods and techniques provided Enron
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| | of operation management, new perspectives
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| with possibility to be listed as seventh
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| | and objectives emerge connected with the
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| largest United States company and was
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| | emergence of new trends and developments
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| expected to dominate the market which the
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| | of operations management, such as total
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| company virtually invented in the
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| | quality management, shop floor control,
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| communications, weather and power
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| | global supply chain management,
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| securities (Bryce, 2002). But instead the
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| | manufacturing planning software, and
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| corporation became the largest corporate
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| | others.Total quality management has
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| failure in the global history and an
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| | become one of the most important
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| example of well-planned and
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| | developments of the operations
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| institutionalized corporate fraud. Enron
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| | management. The quest for higher level of
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| became wealthy due to its pioneering
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| | products and services quality is caused
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| marketing and promotion of power and
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| | by the globalization of markets, on the
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| communications bandwidth services and
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| | one hand, and increasing litigation over
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| risk management derivatives, including
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| | service or product failure. The
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| such innovative and exotic items as
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| | relationship between quality and market
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| weather derivatives.In 1999, Enron
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| | share performance is doubtless. Those
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| launched an initiative of buying and
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| | firms that fail to understand the issue
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| selling access to high-speed Internet
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| | of quality find themselves on the bottom
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| bandwidth, and also Enron Online was
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| | of their industry hierarchy. A
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| launched as a Web-based trading site,
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| | significant share of the responsibility
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| making Enron e-commerce company. In 2000,
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| | for quality standards rests on the
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| the reported revenues of the company made
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| | operations manager. Global supply chain
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| $101 billion. It had stakes in almost
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| | management is another very important
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| 30,000 miles of gas pipelines, either
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| | component of operations management. The
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| owned or accessed 15,000 miles of
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| | world economy is becoming more global
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| fiber-optic network and had stakes in
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| | than ever. Looking for lower production
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| global operations on generating
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| | costs, more flexibility and local risk
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| electricity (Thomas, 2002).In the result,
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| | reduction, companies are seeking to
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| for five years in a row, from 1996 to
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| | outsource and produce services and
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| 2000, Enron was named "America's most
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| | products on global scale (Heizer, 2004).
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| innovative Company" by Fortune magazine,
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| | Operation managers are responsible for
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| and headed the list of Fortune's "100
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| | fulfilling the task. Project management
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| best companies to Work for in America" in
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| | is yet another task of the operations
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| 2000. Enron reputation was undermined by
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| | management department. Operation managers
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| rumors on bribery and political pressure
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| | bear responsibility for numerous projects
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| with the objective of securing contacts
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| | which range from considerable capital
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| in South and Central America, Philippines
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| | projects to specific ones such as
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| and Africa. The Enron was blamed to use
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| | installation of new information
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| its connections with Clinton and Bush
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| | system.Effectively managing projects
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| administrations to express pressure in
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| | involves fulfillment and delivery them in
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| their contracts. The events were followed
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| | timely manner and within the budget
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| by a series of scandals involving
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| | (Stevens, 2001). In a word, operations
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| irregular accounting methods bordering on
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| | management is indispensable component of
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| fraud which involved Enron and Arthur
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| | the organization, since it fulfills
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| Andersen accounting firm and led Enron on
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| | numerous important functions of the
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| the verge of undergoing the largest
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| | company. Operations manager handles daily
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| bankruptcy in economic history in
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| | running and functioning of the
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| November 2001 (Emshwiller, Smith,
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| | organization.The implication of poor
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| 2001).Since Enron was always considered a
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| | managerial performance for the collapse
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| blue chip stock, the bankruptcy was a
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| | of Enron CorporationNow it is necessary
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| disastrous and unprecedented event in the
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| | to find out and analyze whether
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| global financial world. Enron's downfall
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| | operations management of Enron Corp
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| was definite when it was found out that a
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| | performed all the functions mentioned
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| considerable share of its profits
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| | above and what was the quality of their
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| resulted from deals with so-called
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| | activity.The Enron did have operations
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| special-purpose entities, limited
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| | management department, which, according
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| partnership under control of Enron. It
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| | to their official source, fulfilled the
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| resulted in the possibility of not
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| | following functions: setup accounts and
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| reporting many of the company's losses in
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| | notify utilities, agency agreement from
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| its financial statements. The final plan
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| | customer, verify the format of invoice,
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| of Enron's bankruptcy included creation
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| | setup invoice data transfer, test
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| of three new businesses which would be
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| | algorithms of invoice and file transfer
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| spun off the company.The reorganization
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| | to the customer, determine the reporting
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| process started in 2003 with the creation
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| | requirements of the customer (Enron
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| of three companies - CrossCountry Energy,
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| | Energy Services, 2000). As it is seen
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| Prisma Energy International, and Portland
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| | from the source, the functions of very
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| General Electric. CrossCountry Energy was
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| | operations management department are very
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| sold to CCE Holdings L.L.C., with the
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| | limited. There are other management
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| money to be used for the repayment of the
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| | departments which perform the functions
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| debts, while Prisma Energy International
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| | of operations management stated above:
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| and Portland General Electric should
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| | operations facility management, commodity
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| emerge as independent companies
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| | management, energy asset management,
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| descendant of Enron (Swatz,
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| | financial operations, and capital
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| 2003).Operations management scope of
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| | management. Though, most of functions
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| functionsTo understand the reasons of
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| | performed by these departments, according
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| this bankruptcy and the level of
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| | to the source, are purely executive and
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| managerial implication in the quality
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| | lack integration, systematic vision,
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| performance of the company, particularly
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| | responsibility, control and creative
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| that of operations management, it is
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| | aspect. Besides limited scope of
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| necessary to outline the main functions
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| | functions assigned to operations
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| of operations management and impact it
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| | management in Enron Corporation, another
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| should have of functioning of the
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| | important point concerns the quality of
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| organization.The principal task of
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| | their performance and overall corporate
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| operations management is effective
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| | culture and atmosphere created within
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| transformation of inputs into "desired
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| | corporation. As it was mentioned above,
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| outputs" of the company (Shafer, 1997).
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| | ideally, the functions of operations
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| The outputs are traditionally understood
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| | management include creating ethic values,
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| in manufacturing and profit-making
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| | integrity, competence and clear
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| context within the organizations. But
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| | accountability within the organization.
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| recently it has been recognized that
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| | Enron's management failed to comply with
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| operations management is a discipline
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| | these tasks.Read the full version of this
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| which is not limited with such narrow
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| | article here.Anastasia Kurdina is a
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| functions; it can be deployed in
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| | person of manifold gifts. Almost every
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| practically any area where the
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| | her writing is followed by lavish
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| organization aims at achieving its
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| | testimonials from satisfied customers.
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| objectives (Barnett, 1996). For instance,
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| | Anastasia specializes in marketing,
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| non-profit or public sectors have to
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| | management, sociology, history, world
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| learn to optimize their internal
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| | cultures, literature and art.Anastasia
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| operations and processes in the situation
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| | Kurdina is not an essay writer in a
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| of limited resources; service companies
| |
| | common sense. She is a Poet, an Analyst,
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| come to conclusion that by reappraising
| |
| | an Artist, a Critic, ... . Anastasia is
|
| their delivery process they can
| |
| | one out of a few writers who remember
|
| revolutionize and significantly improve
| |
| | "how it all started" :) . It is she who
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| their approach to manufacturing companies
| |
| | sometimes accomplished every second order
|
| and their marketplace. Robin Wood (2001)
| |
| | when Your Personal Writer was nothing
|
| gives the example of such operations
| |
| | more nor less than 3 writers and one
|
| management implication in Daewoo company,
| |
| | webmaster; it is she who has still been
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| which understood that it can specialize
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| | accomplishing special orders, which
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| and differentiate its product by adding
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| | naturally go beyond regular
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